Public relations is all about creating, developing and preserving the reputation of a person, charity, business or other organisation.

​

A PR practitioner uses tools such as multimedia, press releases and social networking to communicate directly and indirectly with target audiences.

​

Campaigns and crisis management are just a couple of aspects which are guaranteed to keep you on your toes when working in the frantic world of public relations!

​

The Public Relations Society of America video explores the reasons existing practitioners went into the public relations industry:

​

​

​

​

​

​

​

​

​

​

​

​

​