Potential Job Titles in PR Agencies:

 

PR Junior Account Executive:

The Junior Account Executive is for more inexperienced individuals who have just entered the industry of Public Relations, an ideal job for graduates coming out of university. A Junior Account Executive will develop client relations skills, with a clear understanding of their clients and their PR needs. They carry out tasks for the client such as researching their client and competitors, writing press releases and media relations.

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PR Account Executive:

An Account Executive within Public Relations is an experienced practitioner, who is expected to know their clients products and role within the industry they operate in, including potential competitors.

The role will consist of carrying out particular work on the client’s behalf, such as new releases, features and thought leadership pieces, specialist copywriting, media relations, etc.

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PR Account Manager:

An Account Manager within Public Relations is an experienced practitioner and a senior member of the team. They manage the day-to-day running of various client accounts, ensuring the team is meeting client deadlines and expectations.

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PR Senior Account Manager:

A Senior Account Manager is the most experienced practitioner and member of the account team. Who has gained maturity and experience through working with a range of different clients, overseeing client activity. They have the responsibility of the management of the accounts, whilst seeking and developing new accounts.

 

PR Account Director:

An Account Director in PR is an extremely experienced and senior member of the team. They are in charge of the overall seeing of the accounts and the delivering of PR programmes to clients. They are the first point of contact for the client team and maintain an effective working relationship with the clients. They are responsible for developing business strategy and driving growth for the agency.

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