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What did your client need?

Cygnet PR were asked to be the social media team for the second “Doing it Differently” conference, an opportunity for Lincolnshire businesses with opportunities to network, build business skills and access business support.

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What did you do to meet those needs?
The project team utilized the University’s Think Tank Instagram and Twitter to share information about the event and what was planned for the day. The accounts were also used to document a live stream of the event, to keep users updated.

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Various members of the team used their own personal Instagram and Twitter accounts to create a two-way conversation surrounding the event.

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